diff --git a/blup/output.py b/blup/output.py
index 6837631..0cd809a 100644
--- a/blup/output.py
+++ b/blup/output.py
@@ -331,10 +331,10 @@ class BLPOutput(Output):
 #
 
 class BlinkenbuntHDOutput(Output):
-    moduleRegexDesc = 'bbunthd'
-    moduleRegex = '^bbunthd$'
+    moduleRegexDesc = 'bbunthd[:BRIGHTNESS]'
+    moduleRegex = '^bbunthd(:(?P<brightness>\d+))?$'
 
-    def __init__(self):
+    def __init__(self, brightness):
         import neopixel
         self.w = 22
         self.h = 16
@@ -342,20 +342,19 @@ class BlinkenbuntHDOutput(Output):
         LED_PIN        = 13
         LED_FREQ_HZ    = 800000
         LED_DMA        = 5
-        LED_BRIGHTNESS = 50
         LED_INVERT     = False
         LED_PWM        = 1
 
         self.strip = neopixel.Adafruit_NeoPixel(
             LED_COUNT, LED_PIN, LED_FREQ_HZ, LED_DMA, LED_INVERT,
-            LED_BRIGHTNESS, LED_PWM
+            brightness, LED_PWM
         )
         self.strip.begin()
         self._color_cls = neopixel.Color
 
     @classmethod
     def fromRegexMatch(cls, regexMatch):
-        return cls()
+        return cls(brightness=regexMatch.groupdict().get('brightness', 50))
 
     def sendFrame(self, frame):
         for y in range(self.h):